A celebration of identity, the new Sérum de Beauté Fluide Soyeux silk priming serum has been meticulously crafted to harness, reveal and perfect the distinctive qualities of the individual. Its universal, non-sticky formula is suitable for all skin types—gliding on smoothly to even tone and plump skin while creating a natural finish with a soft glow effect. Imbued with lightweight agents that blur fine lines and pores, the primer can be worn alone or in preparation for a fuller look using other beautifying tools like Gucci’s Fluide De Beauté Fini Naturel liquid foundation.

Translucent

Universal formula suitable for all skin types

Luminous, natural finish for even tone and plumping effect

Imbued with a spherical powder for seamlessly silky application

Contains squalane, a natural-origin emollient derived from olive, mimicking the natural oils that the body produces to protect the skin and helping to replenish the natural moisture barrier.

Varied applications – Warm small amount on a sanitized palette or your hand, then apply using fingertips, a disposable sponge or a foundation brush

Adjustable results – Can be worn alone to blur the effects of pores, lines and wrinkles, or used as a long-lasting base to comfortably keep foundation in place

Encased in transparent, frosted glass topped with a pale pink cap and embossed with the Gucci logo

Dermatologically tested

This product is made using an animal-friendly, vegan formula

Made in Italy

Warm small amount on a sanitized palette or your hand, then apply using fingertips, a disposable sponge or a foundation brush

AQUA/WATER/EAU, DIMETHICONE, POLYSILICONE-11, BUTYLENE GLYCOL, NYLON-12, SILICA, SQUALANE, ISONONYL ISONONANOATE, PHENOXYETHANOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, ETHYLHEXYLGLYCERIN, AMMONIUM POLYACRYLOYLDIMETHYL TAURATE, ISOHEXADECANE, PEG-10 DIMETHICONE, POLYSORBATE 40, CHLORPHENESIN, TOCOPHERYL ACETATE, GLYCERIN, POLYSORBATE 60, DISODIUM EDTA, PARFUM/FRAGRANCE, BIOSACCHARIDE GUM-1, SORBITAN ISOSTEARATE, LIMONENE, SODIUM HYDROXIDE, LINALOOL, BENZYL SALICYLATE, CITRONELLOL, GOSSYPIUM HERBACEUM (COTTON) SEED EXTRACT.