NICE TO MEET YOU

Welcome to Boop, your ultimate destination for premium beauty and wellness products that are too-good-to-go.

In the beauty industry, product waste has always been an issue, with countless perfect products destroyed each year. Why? Sometimes the products don’t look 'perfect' on the outside; other times, brands have overproduced, discontinued items, or reformulated them. Poor forecasting and inefficient supply chains also contribute to this waste.

Our founder, Yasmine, spent years in the beauty industry and saw the need for an outlet for luxury brands to channel these items into. That's why Boop was created: to get more amazing products into your hands and keep them out of landfill, all while offering you the best prices.

We rigorously quality check each item to ensure you only receive products that are safe to use and deliver results. All products must pass our Boop QC check – when you shop with Boop, you can rest assured we’ve verified the integrity of each product, its suitable shelf life, and that all relevant seals are intact.

120 Billion

the number of units of packaging produced by the global cosmetics industry each year

More than 10%

the portion of beauty products going to waste in brands' supply chains

6.2%

the portion of discarded goods in the beauty industry due to overproduction

OUR MISSION

At Boop, we’ve curated a selection of too-good-to-go products which our customers can trust. Our Boop Commandments are simple.

We work directly with premium brands to rescue amazing beauty & wellness products. Our goal is to give products which are perfect for use a second chance – whether they’re imperfect on the outside, discontinued or if the brand simply made too much!

THE PROBLEM

There’s many reasons why products come to Boop...

  • ·       The brand made to much
  • ·       Missing box or marked external packaging
  • ·       Superficial imperfections (like wonky labels)
  • ·       Previous customer returns (unopened)
  • ·       Slow-moving stock
  • ·       Limited editions
  • ·       Discontinued items or previous formulations
  • ·       Printing errors
  • ·       Incomplete sets
  • ·       Nearing end of shelf-life

We are committed to giving beauty products a second chance. As a result we’re SAVING THE WORLD and YOU MONEY!

OUR PRODUCT

At Boop, we partner with luxury beauty and wellness brands to bring you high-quality products when brands make too much, discontinue items; or if products have external imperfections. While your product might come without its original packaging or have a dented box, it's what’s on the inside that counts.