Up to 60% Off Premium Beauty Brands
Marie Claire 2024 Sustainability Award Winner
Free Express Delivery on Orders Over £20
Up to 60% Off Premium Beauty Brands
Marie Claire 2024 Sustainability Award Winner
Free Express Delivery on Orders Over £20
Shop All
New
Offers
Beauty Box
Rescue Rewards
Skincare
Makeup
Fragrance
Hair
Body
Health & Wellness

Boop is proud to be tackling beauty's waste problem by participating in the first Great British Beauty Clean Up.

This is a cross-industry campaign launched by The British Beauty Council's Sustainable Beauty Coalition to help reduce waste, champion refill solutions and recycle your beauty empties. Start collecting your beauty empties now, learn how to recycle them at home and visit one of the in-store recycling points to reduce your impact and help build a more sustainable beauty industry.

The global beauty industry produces over 120 billion units of packaging each year, but research by The British Beauty Council has uncovered that 56% of people do not recycle their bathroom empties and 70% of beauty packaging is not recycled.

The Great British Beauty Clean Up is set to focus on increasing industry and consumer awareness and adoption of reuse and refill as well as increasing recycling rates of beauty empties through take-back schemes, like Boop Beauty’s recycle scheme, and household recycling where available.

Our Mission as a Brand

Boop was founded to help create a more sustainable beauty industry. Our founder, Yasmine, was working in the beauty industry when she realised countless perfect products are destroyed each year (approximately $4.8 billion worth). Why? Sometimes the products don’t look 'perfect' on the outside, other times brands have overproduced, discontinued items, or reformulated them. The luxury beauty industry didn't have an outlet to channel these products into - that's when Boop was born.

Our mission is simple. We want to exhaust every opportunity to get products into customers hands and keep them out of landfill. As of 19th February 2025, we have helped rescue 10,435.927 kg from destruction - and counting!

With sustainability as our ethos, we are delighted to partner with The Sustainable Beauty Coalition to share resources to help you understand how to reduce, refill and recycle your beauty empties.

 

Reduce

As a business, our core aim is to reduce product and packaging waste. We source items which the beauty industry typically destroys, such as excess stock, damaged or missing external packaging, previous formulations or branding, limited editions or short-dated shelf life products. We offer these to you at up to 60% off the RRP to keep them out of landfill.
 

Reuse

Refillable options are a sustainable swap to cut down on plastic waste. Shop for products which come in refill formats - buy your container once and enjoy forever!
 

Recycle

As a general guide, you can typically recycle the following packaging at home: body wash, shampoo and conditioner, aerosols, fully aluminium packaging, plastics marked as PET (1) or HDPE (2) as well as items marked with a Mobius Loop. Always take care if recycling instructions ask you to keep a lid on or remove it.

Reduce Waste & Recycle

Items which are hard to recycle and should be taken to a specialist take-back scheme typically include beauty products made of composite materials (make up palettes, compacts, lipsticks) or items made from non recyclable materials (mascaras, lotion pumps, make up brushes).

To combat packaging waste, The Sustainable Beauty Coalition has launched a map to inform consumers where they can return and recycle their beauty empties. The campaign will also educate customers on what needs to be taken to a 'take-back' scheme (think of hard-to-recycle beauty packaging, like compacts or pumps) and what can be placed in household recycling. Find your nearest take back scheme by visiting the British Beauty Council's directory: https://britishbeautycouncil.com/recycling-points/

Trustpilot
Trustpilot

Questions & Answers

All
What is Boopʼs mission?

Boop is on a mission to eliminate unnecessary waste in the beauty sector. Millions of beauty products are destroyed each year by manufacturers and retailers. We rescue these products — whether theyʼre discontinued, reformulated, overstock, or have imperfect packaging — and give them a second chance.

Are products on Boop Authentic?

Yes — Boop only retails authentic products. We source directly from brands, distributors, and authorised retailers. Where we work with suppliers other than the brand itself, we carry out due diligence so every product can be traced back to the manufacturer.

Why are products on Boop discounted?

Products are discounted because brands sometimes make too much, update packaging, reformulate, discontinue items, or have stock with minor aesthetic imperfections (like a dented box or missing lid). We rescue these products and offer them at up to 70% off RRP — keeping them out of landfill.

How do I know my products will be high quality and safe to use?

We inspect every item and only sell products that are new, unopened, and safe. Items may be discounted due to damaged outer packaging, overproduction or excess stock, discontinued or out-of-season lines, updated formulations or packaging, printing errors or incomplete sets, or nearing end of shelf life.

Do beauty products have expiration dates?

Yes. Beauty products have both a shelf life (how long they last unopened, usually 3–7 years) and a Period After Opening (PAO) symbol, which shows how long theyʼre safe to use once opened (e.g. “12M” = 12 months).

How do deliveries with Boop work in the UK?

We deliver across the UK, including Northern Ireland, Scottish Highlands & Islands, Isle of Wight, Isle of Man, Jersey and Guernsey.

Royal Mail Tracked 48 Delivery:

Order before 2pm for delivery within 2–3 working days. Orders placed after 2pm, on weekends or Bank Holidays, will be dispatched the next working day.*

Royal Mail Tracked 24 Express Delivery:

Order before 2pm for delivery within 1–2 working days. Orders placed after 2pm, on weekends or Bank Holidays, will be dispatched the next working day.*

*Deliveries to Northern Ireland, Highlands, Islands, and Crown dependencies may take 1–2 days longer.

Please note: Delivery times are estimates and may take longer during busy periods. Ensure your delivery address is correct; undeliverable orders will be refunded minus a £5 handling fee. If your order hasnʼt arrived, notify us within 21 days of dispatch.

How much does delivery cost with Boop?

Delivery charges are shown at checkout and vary depending on service selected. Read our Shipping Policy for details.

Can I track my order?

Yes — youʼll receive a tracking link via email once your order has shipped. To track the status of your parcel, Click Here and enter your tracking number on our delivery partnerʼs website.

What if Iʼm not satisfied with my order?

Because our products are discounted surplus, we generally cannot accept returns unless the item is faulty, damaged beyond the described condition, or different from what was advertised. To start a return or report a missing item, contact our Customer Support team with your order number.

Still have a question?
Head to our FAQs page for further help.