Up to 60% Off Premium Beauty Brands
Marie Claire 2024 Sustainability Award Winner
Free Express Delivery on Orders Over £20
Up to 60% Off Premium Beauty Brands
Marie Claire 2024 Sustainability Award Winner
Free Express Delivery on Orders Over £20
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Boop is proud to be tackling beauty's waste problem by participating in the first Great British Beauty Clean Up.

This is a cross-industry campaign launched by The British Beauty Council's Sustainable Beauty Coalition to help reduce waste, champion refill solutions and recycle your beauty empties. Start collecting your beauty empties now, learn how to recycle them at home and visit one of the in-store recycling points to reduce your impact and help build a more sustainable beauty industry.

The global beauty industry produces over 120 billion units of packaging each year, but research by The British Beauty Council has uncovered that 56% of people do not recycle their bathroom empties and 70% of beauty packaging is not recycled.

The Great British Beauty Clean Up is set to focus on increasing industry and consumer awareness and adoption of reuse and refill as well as increasing recycling rates of beauty empties through take-back schemes, like Boop Beauty’s recycle scheme, and household recycling where available.

Our Mission as a Brand

Boop was founded to help create a more sustainable beauty industry. Our founder, Yasmine, was working in the beauty industry when she realised countless perfect products are destroyed each year (approximately $4.8 billion worth). Why? Sometimes the products don’t look 'perfect' on the outside, other times brands have overproduced, discontinued items, or reformulated them. The luxury beauty industry didn't have an outlet to channel these products into - that's when Boop was born.

Our mission is simple. We want to exhaust every opportunity to get products into customers hands and keep them out of landfill. As of 19th February 2025, we have helped rescue 10,435.927 kg from destruction - and counting! 


With sustainability as our ethos, we are delighted to partner with The Sustainable Beauty Coalition to share resources to help you understand how to reduce, refill and recycle your beauty empties.

Reduce

As a business, our core aim is to reduce product and packaging waste. We source items which the beauty industry typically destroys, such as excess stock, damaged or missing external packaging, previous formulations or branding, limited editions or short-dated shelf life products. We offer these to you at up to 60% off the RRP to keep them out of landfill.

Reuse

Refillable options are a sustainable swap to cut down on plastic waste. Shop for products which come in refill formats - buy your container once and enjoy forever!

Recycle

As a general guide, you can typically recycle the following packaging at home: body wash, shampoo and conditioner, aerosols, fully aluminium packaging, plastics marked as PET (1) or HDPE (2) as well as items marked with a Mobius Loop. Always take care if recycling instructions ask you to keep a lid on or remove it.

Reduce Waste & Recycle

Items which are hard to recycle and should be taken to a specialist take-back scheme typically include beauty products made of composite materials (make up palettes, compacts, lipsticks) or items made from non recyclable materials (mascaras, lotion pumps, make up brushes).

To combat packaging waste, The Sustainable Beauty Coalition has launched a map to inform consumers where they can return and recycle their beauty empties. The campaign will also educate customers on what needs to be taken to a 'take-back' scheme (think of hard-to-recycle beauty packaging, like compacts or pumps) and what can be placed in household recycling. Find your nearest take back scheme by visiting the British Beauty Council's directory: https://britishbeautycouncil.com/recycling-points/

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Questions & Answers

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Are products on Boop Authentic?
We only source directly from brands, their authorised distributors or retailers. 
Do beauty products have expiration dates?
Beauty products do have expiration dates, determined by a shelf life and a 'Period After Opening' (PAO) guideline. The shelf life, which indicates how long products can remain unopened, typically ranges from 3 to 7 years. Once opened, products are marked with a PAO symbol, showing how long they remain effective; for example, '12M' indicates 12 months of usability after opening. General expiration periods include: foundation and concealer (12-18 months), mascara and eyeliner (6 months), lipstick and lip gloss (12-24 months), creams and serums (12-18 months), and hair care products (12-18 months). It's important to monitor these timelines to ensure product efficacy and safety.
How do you check the product condition?
Under each product listing we will state the product condition so our customers understand why the product is discounted. For example, Excess Inventory - meaning the brand or manufacturer over produced. 
What if I'm not satisfied with my order? 
You have 14 days from the date of receiving your item to initiate a return. While all orders are eligible for returns, certain products cannot be returned for health protection or hygiene reasons, including items that are opened or used, have broken seals, or may deteriorate or expire quickly. To return an item and receive a refund, please contact us via our Contact Us page and provide your order number. We will respond within 72 hours to process your return. This policy does not affect your statutory rights regarding faulty goods or products that are not as described.
What is Boop's shipping policy?
Boop delivers to the UK, Channel Islands, and Isle of Man. Free DPD Tracked Express Delivery (1-3 Working Days) on orders over £20. Orders must be placed by 1 PM for same-day processing. Customers are responsible for entering correct addresses, and refunds for undeliverable orders will incur a £5 charge. Non-delivery claims must be made within 21 days, and returns are accepted within 14 days. 
Why are products on Boop discounted?
We source luxury beauty & wellness products directly from brands when they’ve made too much, reformulated, discontinued, changed their packaging or if items have aesthetic imperfections like missing or dented boxes... and we keep them out of landfill. 
Why is shopping on Boop more sustainable?
At Boop, we aim to combat the staggering waste in the beauty industry, where over $4.8 billion worth of products, equivalent to the entire skincare industry in France, go to waste each year. With more than 10% of beauty products wasted in supply chains and overproduction responsible for 6.2% of discarded goods, around 90 million beauty items—many unopened yet perfectly usable—are thrown away annually in the UK. We rescue these excess and imperfect products, offering you premium brands and quality at significant savings while helping to reduce waste.
For more questions, please visit our Support Page (24/7)