Our Story
Welcome to Boop, your destination for too-good-to-go premium beauty & wellness.
Product waste has always existed in the beauty industry, with countless perfect products destroyed each year.
Why? Sometimes the products don’t look ‘perfect’ on the outside, other times brands have produced too much, discontinued products or reformulated. And sometimes this waste is simply due to poor forecasting or how supply chains are run.
Our founder, Yasmine, spent years working in the beauty industry and realised there was no outlet for luxury brands to channel these items into. That's why we created Boop: it’s our mission to get more amazing products into your hands and keep them out of landfill - all while offering you the best prices.
We rigorously quality check each item to make sure you only ever receive products which are safe to use and deliver results. All products must pass our Boop QC check - when you shop with Boop, you can rest assured we’ve verified the integrity of each product, its suitable shelf-life and we’ve checked that all relevant seals are intact.
Always new, always perfect for use. Because it's what's on the inside that counts.
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120 Billion
the number of units of packaging produced by the global cosmetics industry each year
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More than 10%
the portion of beauty products going to waste in brands' supply chains
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6.2%
the portion of discarded goods in the beauty industry due to overproduction
We are beauty & wellness fanatics on the hunt for too-good-to-go products.
We put customer safety first. We only sell products which are safe to use and deliver results. Every product undergoes rigorous quality control checks.
We are transparent. We’ll always let you know what condition your product is in and we list full ingredients.
We’re on a mission to get much-loved, high-performing premium products at the best prices into customers’ hands and save them from landfill.
Our Mission
At Boop, we’ve curated a selection of too-good-to-go products which our customers can trust. Our Boop Commandments are simple.
We work directly with premium brands to rescue amazing beauty & wellness products. Our goal is to give products which are perfect for use a second chance – whether they’re imperfect on the outside, discontinued or if the brand simply made too much!
By shopping on Boop, your products may be one or more of the following:
- the brand made to much
- missing box or marked external packaging
- superficial imperfections (like wonky labels)
- previous customer returns (unopened)
- slow-moving stock
- limited editions
- discontinued items or previous formulations
- printing errors
- incomplete sets
- nearing end of shelf-life
We'll always let you know what condition your product is in - just check the "Product Condition" section while browsing.
Partnerships
If you would like to work with Boop, please contact us on:
Our Chosen Charities
We have a no-destruction policy.
When we receive a product, we always consider what journey that product should take if it isn't sold by us. We also believe a key way to combat unnecessary waste in the beauty industry is through distributing products via charities.
To keep more beauty products circulating, we have chosen four beauty charities to donate product to: In Kind Direct, Beauty Banks, Look Good Feel Better and The Hygiene Bank. We want to ensure as many people as possible can feel their best and keep too-good-to-go products out of landfill.
Our Sustainability Mission
We’re passionate about sustainability and it shouldn’t just be a buzzword. Sustainability has been at the heart of Boop since inception and we partner with brands to help them be more sustainable by helping them eliminate wasteful practices and support their supply chains in a more sustainable way.
When you order from Boop, you’ll receive your order in the minimal packaging required to protect your goodies. We’re paperless, so you’ll find everything you need virtually via your online account and confirmation emails.
